• About:

    I'm Darika Ahrens and I help brands develop marketing strategies for Social Media. My background is in Public Relations for companies like Orange, Microsoft, Philips, HTC, Yell.com, and Estee Lauder. I've worked with and trained some of the UK's top agencies. In 2009 the Financial Times referred to me as "a new breed of business matchmaker" due to my network of contacts and way I work creating bespoke teams to deliver projects.

Announcing my new role: Analyst with Forrester Research

I always had this fantasy about one day writing a post and saying I AM NO LONGER A PR and flouncing off out of the industry once and for all (probably with some choice words attacking the PR industry and making me look very clever and controversial for about 5 seconds). Even though I haven’t really done PR for any clients for over 2 years, I still worked with PROs and PR agencies, and never... [Read more of this post]

West End musical meets Disqus

3 years ago I despaired of ENO‘s facility to submit reviews for a performance of Candide. So last week, after being invited to see a performance of film-turned-musical Legally Blonde, I checked out their website to see if the West End was doing anything different. To my surprise, the News & Reviews section of the site has a Your Reviews section powered by the brilliant plug-in Disqus.... [Read more of this post]

  • David Fearon, Deputy Editor, PC Pro

    “Darika knows more about the ways web technology works in the real world than a lot of web developers I've met. I'd recommend her as a PR consultant to any prospective clients, particularly in the area of blogging and effective use of the web.”

  • Ben Ayers, Online Engagement Manager, ITV.com

    “Darika helped us to reach football fans online as part of a PR push to get ITV content on their radar. She was thorough, creative and communicated well throughout. She's got great knowledge of the online space and isn't afraid to offer her candid thoughts on what works...and what doesn't.”