Why PR is losing the social media battle: Day One
Not a day goes by in my world without someone complaining about rubbish use of social media in PR and how we’re just not “getting it”. This frustrates me immensely as not only is it often true but I’ve always thought the PR industry has the most potential to rock social media strategy. PR is all about word-of-mouth right? [Reference great ad explaining the differences between... [Read more of this post]
Book Review: The 22 Immutable Laws of Marketing
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! Al Ries, Jack Trout I’d heard this book was a staple for PR & Marketing professionals, but then when one of my favourite authors Tim Ferris recommended it as one of his top 5 must-have books, I finally decided to grab myself a copy. What’s to like about it: Easily digestible chapters Tonnes of real world examples Doesn’t... [Read more of this post]

