• About:

    I'm Darika Ahrens and I help brands develop marketing strategies for Social Media. My background is in Public Relations for companies like Orange, Microsoft, Philips, HTC, Yell.com, and Estee Lauder. I've worked with and trained some of the UK's top agencies. In 2009 the Financial Times referred to me as "a new breed of business matchmaker" due to my network of contacts and way I work creating bespoke teams to deliver projects.

Why PR is losing the social media battle: Day One

Not a day goes by in my world without someone complaining about  rubbish use of social media in PR and how we’re just not “getting it”. This frustrates me immensely as not only is it often true but I’ve always thought the PR industry has the most potential to rock social media strategy. PR is all about word-of-mouth right? [Reference great ad explaining the differences between... [Read more of this post]

Book Review: The 22 Immutable Laws of Marketing

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! Al Ries, Jack Trout I’d heard this book was a staple for PR & Marketing professionals, but then when one of my favourite authors Tim Ferris recommended it as one of his top 5 must-have books, I finally decided to grab myself a copy. What’s to like about it: Easily digestible chapters Tonnes of real world examples Doesn’t... [Read more of this post]

  • David Fearon, Deputy Editor, PC Pro

    “Darika knows more about the ways web technology works in the real world than a lot of web developers I've met. I'd recommend her as a PR consultant to any prospective clients, particularly in the area of blogging and effective use of the web.”

  • Ben Ayers, Online Engagement Manager, ITV.com

    “Darika helped us to reach football fans online as part of a PR push to get ITV content on their radar. She was thorough, creative and communicated well throughout. She's got great knowledge of the online space and isn't afraid to offer her candid thoughts on what works...and what doesn't.”