• About:

    I'm Darika Ahrens and I help brands develop marketing strategies for Social Media. My background is in Public Relations for companies like Orange, Microsoft, Philips, HTC, Yell.com, and Estee Lauder. I've worked with and trained some of the UK's top agencies. In 2009 the Financial Times referred to me as "a new breed of business matchmaker" due to my network of contacts and way I work creating bespoke teams to deliver projects.

Events: Facebook and #CommsChat

Next week is a busy week just a quick heads up on two events I’m involved with. Social Collective meets Comms Chat aka #SoCol & #CommsChat CommsChat is a regular online conversation (and what a great idea) set up by  Adam Vincenzini and Emily Cagle. Monday’s conversation features the SoCol gang ahead of The Social Collective event taking place in September. Thanks to the lovely Shannon... [Read more of this post]

Social Media: Advice to all PR agencies

we can haz comms profeshionils? kthx Since I started #fixPR back in January I’ve had a lot of feedback on some of the tips I provided but I’ve also been hearing a similar theme in response “We know we should but…” I hate to get all Tony Robbins but… knowing and doing are completely different things. How do you help your agency get to grips with social media? Make... [Read more of this post]

  • David Fearon, Deputy Editor, PC Pro

    “Darika knows more about the ways web technology works in the real world than a lot of web developers I've met. I'd recommend her as a PR consultant to any prospective clients, particularly in the area of blogging and effective use of the web.”

  • Ben Ayers, Online Engagement Manager, ITV.com

    “Darika helped us to reach football fans online as part of a PR push to get ITV content on their radar. She was thorough, creative and communicated well throughout. She's got great knowledge of the online space and isn't afraid to offer her candid thoughts on what works...and what doesn't.”