• About:

    I'm Darika Ahrens and I help brands develop marketing strategies for Social Media. My background is in Public Relations for companies like Orange, Microsoft, Philips, HTC, Yell.com, and Estee Lauder. I've worked with and trained some of the UK's top agencies. In 2009 the Financial Times referred to me as "a new breed of business matchmaker" due to my network of contacts and way I work creating bespoke teams to deliver projects.

Why PR is losing the social media battle: Day Four (Post Three)

#fixPR: The Doctor is in I was kind of hoping by mid-week some other people might’ve chimed in with best practice and ideas to #fixpr, which a few have. Here’s what I’ve spotted so far if you want to add your #fixpr posts/all-time favourites  in the comments I’ll keep updating the list: Tone Hannah J ‘When trying to fix PR, why should you think of the Golden Gate bridge?‘ Blogger... [Read more of this post]

Why PR is losing the social media battle: Day Three

Argh, is it really only 3 days since I started mobilising people to #fixPR? Where did it go wrong and how can we fix it….? Measurement PR agrees to be measured by some really dumb things sometimes Before I even continue I have to reference Measurement Camp as probably the best group looking at this issue and pro actively solving it with industry-wide collaboration. They have an excellent wiki... [Read more of this post]

  • David Fearon, Deputy Editor, PC Pro

    “Darika knows more about the ways web technology works in the real world than a lot of web developers I've met. I'd recommend her as a PR consultant to any prospective clients, particularly in the area of blogging and effective use of the web.”

  • Ben Ayers, Online Engagement Manager, ITV.com

    “Darika helped us to reach football fans online as part of a PR push to get ITV content on their radar. She was thorough, creative and communicated well throughout. She's got great knowledge of the online space and isn't afraid to offer her candid thoughts on what works...and what doesn't.”