How To Behave On An Internet Forum

Posted by on March 6, 2008 · 6 Comments 

[vodpod id=ExternalVideo.483757&w=425&h=350&fv=%26adRollGroupId%3D129595493] from www.videojug.com posted with vodpod

Thanks to Anthony for this – he spots all the best videos.

Great stuff to see from VideoJug. When i was at ShinyRed last year the two companies were talking to eachother. The amount, and quality, of the content is growing rapidly. I defy you to visit the site and *not* get caught up watching vids and learning all sorts of useful (and not so useful) stuff.

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Max’s travel blog, The Guardian, crisis comms?

Posted by on March 5, 2008 · 3 Comments 

travel

I’m a bit late to the party with this but a friend told me about “Max-gate” and The Guardian travel blog and asked me what I thought so i did some reading up.

If you missed it:

  • 19 year old writer Max (I’ll leave the surname so as not to contribute to his Google searches damage) starts a travel blog for The Guardian to share his experiences of a gap adventure
  • Comments start flying thick and fast attacking the poor lad
  • Online paranoia goes into overdrive as it’s “discovered” that Max’s dad has also written for the Guardian Travel Section
  • Further conspiracy theories question, via Max’s work on the TV show ‘Skins’ and a bad URL, whether the whole thing is a PR stunt

I think, from my tone, you get where I sit on this. Sometimes the viciousness of online allowing everyone to have their say, particularly when it’s anonymous, really annoys me; this goes double when it’s a target like this. The guy wrote *one* post and people were all over him

Read more

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Brand sponsorships create drama

Posted by on March 4, 2008 · 6 Comments 

my-story.jpgSofia’s Diary, Bebo’s new interactive drama to follow on from KateModern, has signed-up Pearl Drops as the first integrated brand for the series.

I think it’s exciting to watch how this type of advertising will create new channels for up-and-coming creative talent, particularly in broadcast/film.

On a recent trip to NZ I caught up with Bevin Linkhorn of The Gibson Group and brains behind ‘My Story’ a 2-minute x 40 episode drama series which aired on terrestrial television in NZ  & was delivered to fans via mobile SMS.

Bevin highlighted some interesting benefits to this type of work:

  • It was relatively cost effective vs. traditional production costs
  • Short episodes could be shot and turned around faster (allowing future opps for audience interactivity in the story)
  • Fans could virally share episodes by forwarding the clips

While MyStory did get some sponsorship on board it wasn’t essential as the project was funded by TVNZ.  [Update: Bevin got in touch to put me straight -  show was funded by NZ On Air's innovation fund ]. As projects like this become more commonplace though and funding gets competitive brand sponsorships could drive content creation and start turning production companies into distributors. We’re already seeing the music world changing distribution.

I also saw that at the recent 3GSM World Congress Robert Redford discussed the role mobile will particularly play in allowing independent filmmakers to reach new audiences. (The GSMA recently collaborated with the Sundance Film Festival: Global Short Film Project last year.)

If I was a film student right now I’d be all over this to get my work funded and out there – and if was a brand I’d be looking at the potentially attractive ROI of this type of activity.

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