You have 1 new message: Little Jimmy has lice

Interesting application of mobile communications.

“British parents are enlisting their mobile phones in the fight against head lice. A campaign called ‘Beat The Bugs’ is letting them sign up for text messages whenever there’s an infestation at their child’s school. They’re called ‘Outbreak Alerts’, which sounds very exciting. After a trial run in Northampton, 77% of parents said they were supportive of the idea.”

[Via Pocket Picks]

About Darika

  • http://www.shinyred.tv/2008/04/23/mobiles-protestors-voters-and-nits/ ShinyRed » Blog Archive » Mobiles, Protestors, Voters and Nits

    [...] You have 1 new message: Little Jimmy has lice – Via Darika at Grapevine Consulting and Stuart at PocketPicks, this clever but yuck application of texting to alert parents to school headlice outbreaks – eww! [...]