Judith Lewis: Online Reputation Management

Posted by Darika on July 5, 2008 · View Comments 

Online Reputation Management

Online Reputation Management

Still at MediaCamp London. Have been reading SEO chicks a bit over the past few months so came along to finally hear Judith Lewis talking her thang, live.

Why monitor?

  • You need to be aware of the kind of things your customers may be reading about you
  • refine your messages, take it as feedback, find out what people are thinking and interested in hearing about you
  • Judith shows the Google results for “Starbucks” which I also recently showed to an agency as well as Landrover Discovery
  • In summary, it’s all about search (I just spotted Brendan Cooper’s post ‘own your Google page‘ this morning discussing this)

What to monitor?

  • Everything related to the company
  • Industry news

How to monitor?

  • Google & Yahoo search (inc Alerts)
  • RSS feeds
  • Professional firms or paid for services [disclaimer: I work with social media monitoring service Attentio]

Press Releases & PR

  • Good for search
  • Paid for and free press wire services – don’t use them all! Pick one or two for distribution
  • newswire today is a useful free service
  • Write the content you put on your corporate website different to what your official press release (varying content)
  • Be careful, don’t spam journalists or the free press wires. Think through your distribution strategy

Corporate blogging

  • Authentic voice (check out my previous post on is ghost blogging wrong which achieved a bit of feedback)
  • Make personal connections, even if you’re a big business, people love it so personalise your posts in a way which is appropriate to yourself and your company
  • Engage outside of your own blog e.g. Twitter, leaving comments

Over all? When stuff goes wrong, change it.

Filed under How to · Tagged with , , , , ,

About Darika

  • Monitoring your online reputation is becoming ever important, especially with all the social platforms being used.
  • Thanks!
  • DarikaAhrens
    Hi Steve
    Sorry for the oversight that *should* have been linked to you anyway.
    Thanks for the note, fixed now.

    Darika
  • Great write up. So very good tips.

    Hey I noticed that you used our "Online Reputation Management" image.
    http://www.evisibility.com/blog/online-reputati...

    Could you possible give us credit for using it? A simple back link to us would be great.
  • DarikaAhrens
    Cheers for your adds (I would edit your comment for you but it makes me chuckle too much).

    I may have para-phrased Judith's session a little too simply, i did have a cider at lunchtime with Kerry.

    They're all excellent points but I still don't think it's viable for agencies to have 10 different things set-up they need to check for each client. Only paid for solutions seem to offer something which works at an enterprise level. But I would say that, wouldn't I!
  • oops - you can get *your* hands on, I meant to say!
  • Hi,

    Thanks for the link. Under 'how to monitor', although I know you mention RSS feeds generally, I would add that, given the tools that help you handle this, you should monitor everything and anything you can get my hands on - ie Digg, del.icio.us, Flickr, and buzz monitoring using Google Trends etc.

    You can also 'deliver' your monitoring very effectively with customisable readers such as Netvibes and Pageflakes. I've found that other readers can be great functionally but not so brilliant at displaying results - eg Google Reader . The customisable readers can really help when you want to share your results with clients.

    Regards
    Brendan
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