The iPlatform will change online communities
[vodpod id=Groupvideo.1575250&w=425&h=350&fv=clip_id%3D1726008%26server%3Dvimeo.com%26autoplay%3D0%26fullscreen%3D1%26md5%3D0%26show_portrait%3D0%26show_title%3D0%26show_byline%3D0%26context%3D%26context_id%3D%26force_embed%3D0%26multimoog%3D%26color%3D00ADEF]
I couldn’t possibly explain what iPlatform does, I’ll leave it to the video above and their website to do that. However I would like to say that I think the iPlatform is very very exciting and will make a major impact on online communities for consumers, brands and marketers.
Please head over there now, learn more and get on board sooner rather than later.
Seth MacFarlane shaking up the internet
[youtube=http://www.youtube.com/watch?v=ARiN4yu3m28]
I never knew YouTube did a guest editors slot until I spied Seth MacFarlane’s featured picks this week which led me to his YouTube channel SethComedy.
SethComedy on YouTube is sponsored by Burger King who also host the videos on their BK channel. I followed the trail further to the separate SethComedy website and then found out about Seth’s plans to take over the internet and monetise his own content via a clever distribution deal with Google AdSense.
I love disruptive broadcast models like this which put a greater share of the profits in the hands of the creators. Really hope this is a success for all parties.
Welcome!
A new online agency is born
Welcome to Stephen Davies’ new consultancy 3WPR. To me Davies will always be the original PRBlogger so I have no doubt his own agency will pan out very nicely indeed - if he just stays on his end of the Island that is (kidding).
There’s all together too much good will towards this new upstart of an agency so I thought I would uptake the challenge within his first quote as MD:
I don’t think anyone who works in the PR industry , or indeed the wider media industries, would disagree with me when I say that the momentum is moving online.
Stephen, this online nonsense is just a blip. We have only 30 years till the internet stops working. Good luck out there :-p
Flackenhacks are go
Who will take home the coveted gongs?
Looking for the PR week awards alternative? Flackenhacks are on again. Yay!
Thanks Kat for letting me know.
On geek chic and bloggers being freaks
Geek chic
Was thinking about this stereotype that bloggers are freaks. [Thanks for the birthday shout out Annie]
I still meet the odd marketer who hopes bloggers/online communities will make their campaign go viral for them and give them lots of free publicity while still sneering that it’s because “they’re freaks” and “have nothing better to do” and still question why these people would want to broadcast stuff about themselves.
I first discussed this on my previous post about being Too Shy To Share and I’ve since seen on my travels there’s been some research on virtual shyness vs. IRL shyness. Leila got it straight off in the comments of that post… We just broadcast stuff about ourselves in different ways we feel comfortable.
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About:
I'm Darika Ahrens and I help brands develop marketing strategies for Social Media.
My background is in Public Relations for companies like Orange, Microsoft, Philips, HTC, Yell.com, and Estee Lauder. I've worked with and trained some of the UK's top agencies.
In 2009 the Financial Times referred to me as "a new breed of business matchmaker" due to my network of contacts and way I work creating bespoke teams to deliver projects.