Frukt sessions 001: The Meaning of Value in a free World

Posted by on October 8, 2008 · 1 Comment 

Today I’m attending the very first FRUKT Sessions 001. Don’t know who FRUKT  is? Back at the start of the year I saw them at Iris’ Under The Influence event. They’re a music and strategy agency working with some really exciting brands and projects.

Today’s event brings together thought leaders who’ve played a part in shaping ‘Generation Free’ and how it impacts on business. Anthony Ackenhoff (FRUKT) will be kicking things off and my former client at Shiny Red Steve Purdham (We7) will be joining in on a panel later.

The most important question they’ll be trying to answer today is:

How do you connect with an audience whose most precious commodity is their own attention?

I’ll take some notes and post back here.

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  • http://grapevineconsulting.wordpress.com/2008/10/15/frukt-sessions-001-what-did-we-learn-about-generation-free/ FRUKT Sessions 001: What did we learn about Generation Free? « Grapevine Consulting

    [...] week I attended the inaugural FRUKT Sessions. I promised to drop a few notes down so here [...]