Treasure Hunt campaigns
Vodafone's Live Guy
I’ve seen two really good campaign ideas recently around Treasure Hunts.
Find Me
- What is it? Objects were hidden round London with clues to their location on blogs. Each object contained a letter which spelled out a question. The object locations were plotted, via map markers, to create a communal artwork
- Why? To promote American photojournalist James Nachtwey’s campaign to raise awareness of extremely drug resistant TB
- Results: for a short time it felt like this was all over the web, the hunt was solved in 36 hours, loads of participants = success!
More:
- Official moblog: moblog.net/findme/
- Campaign site: XDRTB.org
- BBC article
Vodafone Live Guy
More How to promote your music via social media
My Chemical Toilet praises the artist Little Boots’ use of social media to promote herself and engage with her audience.
Personally I like the fact that even as she’s about to hit the big time she does all the MySpace / YouTube / blog stuff herself. It allows her intelligence and sense of humour to come across, and you can’t help warming to her. Of course if she really makes it that’ll all be handed over to a lackey, but at this point it’s an example of how pop stars can use “social media” to promote themselves beyond just bunging a few tracks onto their MySpace. Or making videos that make them look like dicks.
Is it all pointless once marketers get involved ‘helping’ maintain social media platforms on behalf of artists? Or, is this just something we need to stop being precious about, much in the same way we accept stars have been media trained and not every autographed pic will be signed personally. What do you think?
About:
I'm Darika Ahrens and I help brands develop marketing strategies for Social Media. My background is in Public Relations for companies like Orange, Microsoft, Philips, HTC, Yell.com, and Estee Lauder. I've worked with and trained some of the UK's top agencies.