Free marketing and PR resources online

Something I like about working  in this industry is that PR & Marketing agencies, who traditionally are a tad competitive and protective about IP, suddenly get great at sharing knowledge when it comes to social media.

The concept Wikinomics explains the business benefits of mass collaboration and if you’re one of the agencies still not open to the idea of sharing anything at all, then read it.  Here’s a round-up of some of my favourite resources on the web. In the spirit of sharing what’s your favourites?

• Nixon McInnes eBooks: Currently  7 chapters in their series “A marketers guide to Social Media”

• iCrossing eBooks: 2006′s “What is Social Media” is still relevant for newbies and they recently added “Brands in Networks”

• Fallon Brainfood: Planners from the award winning agency have a monthly lunch and the fruits of their thinking have been shared; from live tweeting, to video and slidecasts

• SEO Chicks’ “How to lists”: Not just Search tips

• PNeo introduction to Online PR: Every single post full of “how to” and “what is” explanatory goodness

• Immediate Future Social Media Glossary: Even if you know your “above the fold” to your “XML“  you might still want to point colleagues and clients here to brush up

• e-consultancy: Not an agency but my ultimate go-to destination for useful information

• TED: Again, not an agency, but worth mentioning. The inspiring talks covering technology, entertainment and design are of interest for anyone in business or education

I’d also like to include a couple of my clients who have created some useful resources themselves.

FRUKT, the music and branding experts, recently began a series of talks called the ‘FRUKT Sessions’. The slidecasts from their 2nd event are here and I’d love to hear your feedback.

Don’t forget Attentio’s free blog topic trend tool, Trendpedia, and they now have a series of whitepapers about social media and industry specific trends.