The personal blog is back
Nothing sums up blogging like Gaping Void
Ok, so I don’t have any quantitative research or expert opinion to validate this statement but I’m declaring… The Personal Blog is Back.
Here’s why I’m thinking this:
Reason One: It seemed like some of the original bloggers were quiet for a bit while we media types were navel gazing about the zeitgeist and saying ” But whhhhyyyyyy do they blog? What’s their motivation? Defiiiine them. Raaaank them”. But it’s safe to come out now. Promise.
Reason Two: Twitter is not the new toy anymore
Reason Three: Less techy types warmed to the idea that writers of “weblog diary thingies” are not a bunch of socially inept saddos. Ask your mum if she knows what a blog is. (Or if she’s writing one)
Reason Four: I personally got a little bored opening my reader and seeing the same old search hungry “Top 10 tips …” being generated by some commercial blogs. I started looking for blogs I could enjoy and learnt more about what makes entertaining media by being entertained
So that’s it really. Of course personal blogs never went away. There’s probably no data to show a dip in posts etc. My gut just says it feels like we’ve been through a period of learning and now it’s like the school holidays and we can read & write for pleasure again.
Here’s some that I’m loving.
About:
I'm Darika Ahrens and I help brands develop marketing strategies for Social Media.
My background is in Public Relations for companies like Orange, Microsoft, Philips, HTC, Yell.com, and Estee Lauder. I've worked with and trained some of the UK's top agencies.
In 2009 the Financial Times referred to me as "a new breed of business matchmaker" due to my network of contacts and way I work creating bespoke teams to deliver projects.