Comments on: The Nightmare before Christmas: Eurostar, the channel tunnel, and We Are Social http://www.grapevine-consulting.com/2009/12/eurostar-channel-tunnel-we-are-social/ Social Media Marketing Fri, 23 Jul 2010 15:43:29 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Communications in a Crisis | Dafydd Vaughan http://www.grapevine-consulting.com/2009/12/eurostar-channel-tunnel-we-are-social/comment-page-1/#comment-338 Communications in a Crisis | Dafydd Vaughan Thu, 01 Apr 2010 22:34:47 +0000 http://www.grapevine-consulting.com/?p=702#comment-338 [...] Eurostar. You can read about “We Are Social’s” involvement on their blog and a interesting response from Grapevine Consulting about the criticism levelled on We Are Social. Originally published on [...] [...] Eurostar. You can read about “We Are Social’s” involvement on their blog and a interesting response from Grapevine Consulting about the criticism levelled on We Are Social. Originally published on [...]

]]> By: Lindsay Davies http://www.grapevine-consulting.com/2009/12/eurostar-channel-tunnel-we-are-social/comment-page-1/#comment-303 Lindsay Davies Sun, 20 Dec 2009 20:26:10 +0000 http://www.grapevine-consulting.com/?p=702#comment-303 Totally agree. The attacks on We Are Social have been unfair and unjustified, demanding their time and attention in commenting back to the critics. This must have added more pressure during an intense time when they were crisis managing the Eurostar problem, out of support to their client not as part of a paid for service.<br><br>Yes, as an industry we should show best practice and encourage brands to focus on a holistic communications strategy using social media to serve all departments of a business and not just marketing. However, I do think that showing what hasn't worked well helps to illustrate why best practice is best and then maybe more brands will listen. Totally agree. The attacks on We Are Social have been unfair and unjustified, demanding their time and attention in commenting back to the critics. This must have added more pressure during an intense time when they were crisis managing the Eurostar problem, out of support to their client not as part of a paid for service.

Yes, as an industry we should show best practice and encourage brands to focus on a holistic communications strategy using social media to serve all departments of a business and not just marketing. However, I do think that showing what hasn't worked well helps to illustrate why best practice is best and then maybe more brands will listen.

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