Why PR is losing the social media battle: Day Four (Post Three)
#fixPR: The Doctor is in
I was kind of hoping by mid-week some other people might’ve chimed in with best practice and ideas to #fixpr, which a few have. Here’s what I’ve spotted so far if you want to add your #fixpr posts/all-time favourites in the comments I’ll keep updating the list:
Tone
Blogger outreach
- Kerry Gaffney ‘Proactive blogger engagement – Should PRs bother?‘
- Jed Hallam ‘Blogger outreach: why you must do it‘
- Chris Nee ‘Blogger outreach: A bloggers view‘
SEO
- Paul Sutton ‘SEO for PR: Understanding keywords and backlinks‘
