Announcing my new role: Analyst with Forrester Research

I always had this fantasy about one day writing a post and saying I AM NO LONGER A PR and flouncing off out of the industry once and for all (probably with some choice words attacking the PR industry and making me look very clever and controversial for about 5 seconds). Even though I haven’t really done PR for any clients for over 2 years, I still worked with PROs and PR agencies, and never wanted to burn my bridges there or forget my PR roots. An understanding of influence, content, editorial, and earning media has given me marketing knowledge which is infinitely valuable in the modern media world.

But now it’s time for me to say that I have really jumped a fence and landed somewhere else which was a bit of an industry fantasy for me – Forrester Research.

This January I joined Forrester Research as an Analyst serving Interactive Marketing Professionals (that’s anyone doing Digital Marketing to you and me). You can read more about my role and how to work with me.

I’m crazy excited about the new role and can’t believe I survived the notoriously gruesome interview process (think The Hunger Games but with a presentation to a group of analysts and researchers as The Reaping.)

In the mean time what of Grapevine Consulting? Well apart from my resolution that I WILL update my hideously outdated site, Grapevine will go on the back burner for now apart from the few related products & services kept in the pipeline.

I just wanted to highlight that it’s been 4 years since I struck out on my own. Thank you to all the wonderful people and clients who have and continue to support me. I still *love* the marketing and media industries and I’m really looking forward to stretching my legs at a company which attracted the likes of Charlene Li, Jeremiah Owyang, Josh Bernoff, Nate Elliott, Shar VanBoskirk and many other smart folk I am meeting every day.

[Image Credit: colours and colours]