Fullrun Event: How to pitch Times Online vs The Times print edition
Fullrun
I’m a huge fan of Fullrun‘s Talking Shop events where PRs get a chance to hear journalists talk about their publications and learn to refine their story pitches.
The next event, scheduled to take place on the 22nd July, will bring together tech and telecoms journalists from The Times and Times Online and will attempt ‘to tease out the (occasionally complex) relationship between The Times in print and Times Online.’‘
From experience The Times is often a good destination when you want to do traditional media outreach which also creates online impact with the double-whammy of the Times Online. So I will head down there to understand how to do this better.
Tickets are only £30 thanks to Edelman providing the venue (in their lovely new offices) and sponsors Huddle and Vanson Bourne.
Judith Lewis: Online Reputation Management
Online Reputation Management
Still at MediaCamp London. Have been reading SEO chicks a bit over the past few months so came along to finally hear Judith Lewis talking her thang, live.
How to promote your book via social media
I love this. It’s called Book Launch 2.0 [via The Longstockings] from author Dennis Cass.
[youtube=http://www.youtube.com/watch?v=yxschLOAr-s]
But seriously… Just like with the MySpace/music promo trend the literary world is getting clever at self-publicity, leveraging a social media fanbase to get published with awards such as The Blooker Prize and self-publishing service Lulu.com which even provides a sales channel.
I’ve been admiring a friend’s work to promote his children’s book The Mousehunter, published by Faber and released earlier this year. The book has a website, blog, facebook group, Twitter stream and a whole lotta interactive stuff going on.
While all this activity has been off his own back, Faber seems to be quite web aware too running a seminar day for their authors on using the web and setting up their own YouTube channel amongst other things.
Behavioural Targeting
I went to yesterday’s Supplier Showcase event from e-consultancy on Behavioural Targeting.
I’ve just pulled out a few nuggets of interest to share here and downloads of their complete presentation will go up on the e-consultancy site soon.
How to avoid buying designer handbag fakes online
A great initiative from Koodos.com the online fashion retailer of discounted designer goods. After recognising that a major barrier for online consumers was concern over authenticity of discount goods, the company decided to lead the way by launching Authenticity Week to educate consumers on how to spot a wrong ‘un.
With their recent survey show showing 1 in 3 Brits own a fake designer item they are probably doing many of us a favour as police start to crack down on copyright infringements on online sites like eBay and brand owners take legal action against sellers and selling-sites alike.
Nice social media element to it too with the formation of a Facebook group and video with the style gurus over at Catwalk Queen.
Watch the video after the jump:
Blogging: Choosing what to write about
I freely admit I am not a “blogger’s blogger”, a quick scan through this blog reveals meandering conversations, typos, and grammatical oddities which would prevent me claming to be an expert on writing blogs.
But, I do chat to blogging newbies asking what they should write about when they start out so I wanted to direct you to Chris Garrett’s excellent post on Engaging Readers, complete with handy diagram (I love visual representations like this).
Chris is a blogger and internet marketing consultant and, if you’re a brand looking for someone to create content for you, he’s a blogger for hire. (I’d love to get his take on Ghost Blogging and find out how he works it)
Is Ghost Blogging wrong?
I added my 2 cents to this article by Brendan Cooper the other week. It’s been interesting watching the discussion develop and it’s worth checking out to see the range of arguments for and against.
Simon Collister wrote a good response post which is closer to what i think. He also raises a great point that it’s probably a matter of personal perspective as well.
What’s your perspective?
How to meet bloggers: London Social Media Cafe
It’s another good opp, particularly for PRs, to meet bloggers, start-ups, new media service providers and all sorts of people interested in social media. So if you or your clients are looking for an event of this kind to sponsor, or even want to host the cafe somewhere, get in touch with Lloyd Davis of Perfect Path.
About:
I'm Darika Ahrens and I help brands develop marketing strategies for Social Media. My background is in Public Relations for companies like Orange, Microsoft, Philips, HTC, Yell.com, and Estee Lauder. I've worked with and trained some of the UK's top agencies.