I am not a Social Media expert

I have never and will never claim to be an *expert* in Social Media. Apart from the fact that the minute you say you’re a Social Media expert people start crying “Snake Oil Salesman!” Social Media is just another channel within which I ply my marketing trade.

For example if Iworked in broadcast I wouldn’t claim to be an expert in all TV, Radio, Sound Engineering, News, Drama, Comedy… If I worked in advertising, I wouldn’t claim to be an expert in all display/outdoor, TV, magazine, broadcast, creative advertising – you get the idea.

My skills are in marketing. I have a professional and personal interest centred on Social Media.

For that reason I rely on collaborating with a range of online professionals to deliver the best solution to fit the business need. You can see some of my preferred partners here.

[To see the bad rep so-called Social Media experts have created I'd suggest the below as recommended viewing.]

Image: the_toe_stubber