Blogger Outreach: Gemma Cartwright
Don’t be afraid…
Gemma Cartwright started blogging when she was in 16. She joined Shiny Media [R.I.P.] in 2004 to launch their first fashion site Shoewawa.com, going on to become Group Editor of the Shiny fashion network. She’s written about celebrities for The Nod, happy homelife at Domestic Sluttery, geek chic for Dork Adore, and a host of on- and off-line media.
Last year she founded Big Girls Browse, a site aimed at anyone who finds it hard to shop to suite their shape, and has already attracted interest from most of the High St brands including a guest spot editing the Evans blog.
Gemma Cartwright
1. Do PRs contact you regarding your site?
Yes.
2. Should they?
Absolutely. I really don’t mind receiving press releases, email pitches, celeb style IDs, event invitations…anything really. I’m not bothered by a bulging inbox, I can easily delete the stuff I don’t need. That said, I do get a lot of badly-targeted stuff from PRs in the US and my requests to be removed from their lists go unnoticed. If I went to all the events in NY that I’m invited to, I’d have an astounding amount of airmiles!
About:
I'm Darika Ahrens and I help brands develop marketing strategies for Social Media. My background is in Public Relations for companies like Orange, Microsoft, Philips, HTC, Yell.com, and Estee Lauder. I've worked with and trained some of the UK's top agencies.