How to promote your children’s book via Social Media
[youtube=http://uk.youtube.com/watch?v=-bWSuuBVjtI]
This is a follow up post to How to promote your book via Social Media. In that post I mentioned a chidren’s book called The Mousehunter.
Now you can read the author, Alex Milway, explaining what he’d recommend for self-promotion in his own words (which, you know, is probably better than me trying to paraphrase here because he’s like a proper writer and stuff).
Guard your brand: social media monitoring and utilisation
As a fan of chocolate and beer I was very happy to go over to Brussels last week to spend more time getting to know the social media monitoring company Attentio and attend the Emakina Academy workshop about Social Media Marketing – PR in the Web 2.0 era.
As one who’s often talking about these trends myself it was nice to see how someone else presents a case for PR utilisation of social media and it encapsulated very powerfully that people are having conversations around your brand right now. The content they create, whether good or bad, stays in search engines forever.
Charles Liebert David Rademaker from Emakina gave a compelling presentation setting out to update the old golden rules of PR (as summarised by Leo Burnett) and created a new set of PR 2.0 rules
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Make it relevant
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Make it participative
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Make it multichannel
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Make it creative
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Make it interactive
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Make it viral
Charles Liebert also showed some great examples of the agency’s projects which demonstrated these points and I was really impressed with how they seem to be putting their money where their mouth is – a recent award win was well deserved.
The theme which summarised the day was social media PR is not just about cultivating a brand online but also providing brand guardianship.
Has anyone read the book The Anatomy of Buzz by Emanuel Rosen? I’m thinking about checking it out, would love to hear recommendations.
About:
I'm Darika Ahrens and I help brands develop marketing strategies for Social Media. My background is in Public Relations for companies like Orange, Microsoft, Philips, HTC, Yell.com, and Estee Lauder. I've worked with and trained some of the UK's top agencies.