Is SMARTA a smarter way to start a business?
Have Theo and Deborah backed a winner?
Last week saw the launch of Smarta, a new advice and social networking destination for budding entrepreneurs. But is it a smarter way to do business than existing sites like Business Link and LinkedIn?
Well it’s certainly prettier than Business Link and there’s some great resource on there, as well there should with Bebo founder Michael Birch, Dragons Theo Paphitis and Deborah Meaden, plus Yo! Sushi founder Simon Woodroffe backing the venture.
Its success remains to be seen in the community it can build. I worry LinkedIn is too ahead of the game now. Smarta only has a handful of faceless profiles slowly being added to the site. Will we spend time getting our profiles and network to the same level as where we’ve invested elsewhere?
About:
I'm Darika Ahrens and I help brands develop marketing strategies for Social Media. My background is in Public Relations for companies like Orange, Microsoft, Philips, HTC, Yell.com, and Estee Lauder. I've worked with and trained some of the UK's top agencies.