Can you be just a little bit interactive? Or is that just active?
Watch the Candide promo video
I went to see the ENO’s stunning production of Candide the other night. Before the performance and during half-time the digital sign which displays the opera’s words above the stage, was flashing “write a review at eno interactive” and included a URL.
I was impressed; a brilliantly updated production with a modern way of allowing user-generated reviews. Resisting the urge to get on my phone there and then to submit something (friend would not have been impressed) I logged on the next day.
The “interactive hub”, which has some great resources like podcasts, video interviews and blog diaries, had a note from the ENO’s artistic director telling me the ways they give me an opportunity “to talk with us”.
Where was the reviews section? Where was a flashing sign saying “read reviews of Candide now”. Eventually under a drop down list called “Talk to ENO” I found the write a review section.
Here were the instructions:
About:
I'm Darika Ahrens and I help brands develop marketing strategies for Social Media.
My background is in Public Relations for companies like Orange, Microsoft, Philips, HTC, Yell.com, and Estee Lauder. I've worked with and trained some of the UK's top agencies.
In 2009 the Financial Times referred to me as "a new breed of business matchmaker" due to my network of contacts and way I work creating bespoke teams to deliver projects.