On geek chic and bloggers being freaks
Geek chic
Was thinking about this stereotype that bloggers are freaks. [Thanks for the birthday shout out Annie]
I still meet the odd marketer who hopes bloggers/online communities will make their campaign go viral for them and give them lots of free publicity while still sneering that it’s because “they’re freaks” and “have nothing better to do” and still question why these people would want to broadcast stuff about themselves.
I first discussed this on my previous post about being Too Shy To Share and I’ve since seen on my travels there’s been some research on virtual shyness vs. IRL shyness. Leila got it straight off in the comments of that post… We just broadcast stuff about ourselves in different ways we feel comfortable.
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About:
I'm Darika Ahrens and I help brands develop marketing strategies for Social Media.
My background is in Public Relations for companies like Orange, Microsoft, Philips, HTC, Yell.com, and Estee Lauder. I've worked with and trained some of the UK's top agencies.
In 2009 the Financial Times referred to me as "a new breed of business matchmaker" due to my network of contacts and way I work creating bespoke teams to deliver projects.