How to promote your book via social media
I love this. It’s called Book Launch 2.0 [via The Longstockings] from author Dennis Cass.
[youtube=http://www.youtube.com/watch?v=yxschLOAr-s]
But seriously… Just like with the MySpace/music promo trend the literary world is getting clever at self-publicity, leveraging a social media fanbase to get published with awards such as The Blooker Prize and self-publishing service Lulu.com which even provides a sales channel.
I’ve been admiring a friend’s work to promote his children’s book The Mousehunter, published by Faber and released earlier this year. The book has a website, blog, facebook group, Twitter stream and a whole lotta interactive stuff going on.
While all this activity has been off his own back, Faber seems to be quite web aware too running a seminar day for their authors on using the web and setting up their own YouTube channel amongst other things.
About:
I'm Darika Ahrens and I help brands develop marketing strategies for Social Media. My background is in Public Relations for companies like Orange, Microsoft, Philips, HTC, Yell.com, and Estee Lauder. I've worked with and trained some of the UK's top agencies.