Measuring Social Media: eCairn Conversation(TM) Dashboard

Posted by Darika on April 13, 2009 · View Comments 

eCairn: Dashboard Release March 3rd 09[gigya width="425" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=releasedashboard3-11-09-090312230725-phpapp02&stripped_title=release-dashboard-3-11-09-1139559" quality="high" flashvars="gig_lt=1239632582748&gig_pt=1239632675818&gig_g=1&gig_n=wordpress" wmode="tranparent" ]

I’ve been trialling the eCairn Conversation(TM) Dashboard for just over a year now (thanks to some clever outreach and the persistance the lovely Laurent Pfertzel).

The product has really evolved and now ticks a lot of boxes for PRs conducting social media outreach programmes;

  • Build a network of Social Media communities using your own lists OR their search feature and collated blog lists
  • Measure influence of your network
  • Track conversations across multiple platforms inc Twitter, Video sites, forums
  • Organise and manage team activity online
  • Measure impact of engagement

The company has a nice approach to building an authentic network and the product’s intended to give you the tools to manage & measure that process. They must know what they’re doing too as they’ve managed to nurture a relationship with me over the months and now look, here I am advocating you sign up for free trial! ;-)

Of course I’d still like to see some changes but their responsiveness to feedback and speed of development gives me confidence this is a Social Media tool with a lot of potential.

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