I’ve been trialling the eCairn Conversation(TM) Dashboard for just over a year now (thanks to some clever outreach and the persistance the lovely Laurent Pfertzel).

The product has really evolved and now ticks a lot of boxes for PRs conducting social media outreach programmes;

• Build a network of Social Media communities using your own lists OR their search feature and collated blog lists
• Measure influence of your network
• Track conversations across multiple platforms inc Twitter, Video sites, forums
• Organise and manage team activity online
• Measure impact of engagement

The company has a nice approach to building an authentic network and the product’s intended to give you the tools to manage & measure that process. They must know what they’re doing too as they’ve managed to nurture a relationship with me over the months and now look, here I am advocating you sign up for free trial!

Of course I’d still like to see some changes but their responsiveness to feedback and speed of development gives me confidence this is a Social Media tool with a lot of potential.