It’s slightly more sophisticated than evite in that it also allows you to print and send paper invites, although I do think that once you’re into sending e-vites you don’t want to do paper ones anymore, unless it’s for “something fancy” like a wedding. (Reminded of The Apprentice green card incident now)

I asked them how a site like this was going to lure people away from social networks for event planning, but they’ve told me you can pingg your event to your Facebook profile which is good. It then manages more aspects of your event, from RSVPs to registry purchases (imagine if you could register for your birthday!) than currently social networks are offering.

It strikes me as a nice mid-way service for people who want to use the internet to organise an event but don’t already use things like Facebook loads.

[Read Pingg's Elevator Pitch on The Guardian's PDA Blog]