Guard your brand: social media monitoring and utilisation

Darika — Sun, 23 Mar 2008 11:29:49 +0000

As a fan of chocolate and beer I was very happy to go over to Brussels last week to spend more time getting to know the social media monitoring company Attentio and attend the Emakina Academy workshop about Social Media Marketing – PR in the Web 2.0 era.

As one who’s often talking about these trends myself it was nice to see how someone else presents a case for PR utilisation of social media and it encapsulated very powerfully that people are having conversations around your brand right now. The content they create, whether good or bad, stays in search engines forever.

~~Charles Liebert~~ David Rademaker from Emakina gave a compelling presentation setting out to update the old golden rules of PR (as summarised by Leo Burnett) and created a new set of PR 2.0 rules

Make it relevant
Make it participative
Make it multichannel
Make it creative
Make it interactive
Make it viral

Charles Liebert also showed some great examples of the agency’s projects which demonstrated these points and I was really impressed with how they seem to be putting their money where their mouth is – a recent award win was well deserved.

The theme which summarised the day was social media PR is not just about cultivating a brand online but also providing brand guardianship.

Has anyone read the book The Anatomy of Buzz by Emanuel Rosen? I’m thinking about checking it out, would love to hear recommendations.

Grapevine Consulting » Emakina

Guard your brand: social media monitoring and utilisation