Not just a label
"Strait Jacket" can be worn as t-shirt or dress. Patriziabel Sito
Cottage industry is on the rise with the success of online store fronts like Etsy and NOT JUST A LABEL (NJAL) is just such a site taking it’s existing social network of rising fashion stars and enabling them to sell one-off designer peices via the launch of a new online store.
Based on market research by the company showing that “today’s consumer is looking for unique and one-off designer garments” the new store will feature items selected by the NJAL team plus key industry figures. The idea is a new concept to showcase design talent by selling fashion which may not normally be considered commercially viable.
Will it work? New, exclusive, limited, alternative – sounds like a recipe for fashion success to me.
About:
I'm Darika Ahrens and I help brands develop marketing strategies for Social Media. My background is in Public Relations for companies like Orange, Microsoft, Philips, HTC, Yell.com, and Estee Lauder. I've worked with and trained some of the UK's top agencies.