The Nightmare before Christmas: Eurostar, the channel tunnel, and We Are Social
The Nightmare before Christmas
It’s a Saturday morning and 7 days until Christmas. You get a call that your client (who you are not retained to manage crisis communications for) has been involved in a major transport fail. Reports are rife online that passengers went without food and water for hours, babies couldn’t get clean diapers, and information was almost non-existent. Twitter is aflame with criticism including attacks on a Twitter profile @Eurostar_UK which is in fact not in use by your client’s organisation.
To find out how We Are Social dealt with this nightmare scenario Robin Grant has posted a detailed write-up. I encourage you to read it and file as an example of “Best practice when the sh*t hits the fan”.
About:
I'm Darika Ahrens and I help brands develop marketing strategies for Social Media.
My background is in Public Relations for companies like Orange, Microsoft, Philips, HTC, Yell.com, and Estee Lauder. I've worked with and trained some of the UK's top agencies.
In 2009 the Financial Times referred to me as "a new breed of business matchmaker" due to my network of contacts and way I work creating bespoke teams to deliver projects.