Blogger Outreach: Katherine Hannaford
Not all bloggers hate PRs, right?
Katherine Hannaford is the UK Contributing Editor of Gizmodo. Having cut her teeth as Editor of Tech Digest she then went on to work as News Editor at T3.com before landing a job with one of the world’s leading technology sites. Consequently Kat has experienced many a Tech PR’s first fumblings in outreach – is she a blogger? journalist? professional writer?
Over the years Kat and I have debated and taken different sides over PR/Blogger frictions. She’s recently emerged though as a vocal supporter that the Twitter name-and-shame culture is tired & unbalanced.
Katherine Hannaford
1. Do PRs contact you regarding your site?
Yes, either by email, phone, or snail-mail.
2. Should they?
I’d rather receive all press releases, however irrelevant they may be, rather than receive less and run the risk of missing out on a story. It takes a millisecond to delete a release, but admittedly I do get frustrated with some agencies who just spam me several times a week with clients’ releases that we’d never even dream of writing up. I do wish they’d bother checking our site for the type of content we cover.
About:
I'm Darika Ahrens and I help brands develop marketing strategies for Social Media. My background is in Public Relations for companies like Orange, Microsoft, Philips, HTC, Yell.com, and Estee Lauder. I've worked with and trained some of the UK's top agencies.