The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

Al Ries, Jack Trout

I’d heard this book was a staple for PR & Marketing professionals, but then when one of my favourite authors Tim Ferris recommended it as one of his top 5 must-have books, I finally decided to grab myself a copy.

What’s to like about it:

• Easily digestible chapters
• Tonnes of real world examples
• Doesn’t rely on extensive previous knowledge of Marketing, Branding, or Public Relations

What’s not to like about it:

• While the examples are great they are very US-centric and many desperately out of date as to sometimes even counter-illustrate how the rules work
• Some people get put off by the first two rules.. I don’t, I’m just saying *some* people do

Tim Ferriss says that he uses these rules as a sanity check before launching and marketing any new business and I can see why – Sensible, reliable and easy-to-understand advice makes this a great reference book I often refer to before I start planning.

For a sneak peak of the content there is a free summary here.