Blogger Outreach: Paul Armstrong
Do any PRs really get this blogger outreach stuff?
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aul Armstrong is… a PR! Now you’ve recovered from the shock here’s his Blogger chops: He was recently nominated as one of the Top 10 most influential people in the digital industry by PR Week (meaning he gets put on loads of “influencer” lists), and has written for Businessweek, Penthouse [Paul, WTF???], Saturday Night Magazine, BPM, Celebuzz, Lost In A Supermarket and Instinct. He currently writes for Wired UK, Le Branche and PR Week and is the guy behind the crazy successful @mediaisdying Twitter account.
Even though Paul is the Digital Director at Kindred he still receives some appalling “blogger outreach”. I asked him to share his thoughts.
Paul Armstrong
1. Do PRs contact you regarding your site?
Yes
2. Should they?
Sure – I don’t say I’ll get back to them or rely on them so I think all’s fair! Looking for betas, new features, the usual stuff – if for mag stuff – high end design, lux, tech/gadgets.
About:
I'm Darika Ahrens and I help brands develop marketing strategies for Social Media. My background is in Public Relations for companies like Orange, Microsoft, Philips, HTC, Yell.com, and Estee Lauder. I've worked with and trained some of the UK's top agencies.