Berocca putting the “B” back into blogging
A couple of months ago I wrote about how to meet bloggers and recommended the London Bloggers Meetup as an interesting event to sponsor.
Well, I was pleased to see Berocca getting involved as the first phase of their “Bloggers’ relief” campaign. This cute idea centres around encouraging bloggers to use Berocca to minimise stress levels (apparently there’s some research out there which says if you blog, you’ll have a heart attack and stuff, don’t worry they’re not taking it seriously).
Anyway phase two is that anyone with a blog can order their free Bloggers’ Relief Pack which contains a stress ball, USB “stress” button, bubble wrap keyring, pen holder and a pack of Berocca.
Was thinking about the stressed blogger thing and wondered if Phil Tube is the kinda person this research had in mind? I *love* this video.
[youtube=http://www.youtube.com/watch?v=12yD8JyaVvY]
How to meet bloggers: London Social Media Cafe
It’s another good opp, particularly for PRs, to meet bloggers, start-ups, new media service providers and all sorts of people interested in social media. So if you or your clients are looking for an event of this kind to sponsor, or even want to host the cafe somewhere, get in touch with Lloyd Davis of Perfect Path.
How to meet bloggers: The London Bloggers Meetup
On Tuesday night I attended my 2nd London Bloggers Meetup which I can’t talk about without first mentioning the event’s sponsor – Qype. Qype are currently adopting what I like to think will be known as the Stormhoek approach to marketing; bloggers + free booze = reviews. And why not, PRs have been expensing journalists for years. It seems to be working for them Qype is currently getting a lot of word-of-mouth buzz.
Lots of PRs are always wondering “how to meet bloggers” and this would be a good place to start. They should be rushing down their with their company credit cards to pick up the shortfall when the sponsor’s tab runs out and also looking at which clients they can get to sponsor the event.
The event was a good mix of people with a brief but interesting talk from a solicitor [I stupidly didn't note down names so hopefully Andy Bargery will fill in the details] to illuminate bloggers on some of the legal aspects of blogging. He had a really good understanding of the issues specific to the social media space. My main outtake was that the law still needs to catch up with the technology though.
All in all a good night and I have finally experienced the Coach and Horses which seems to be the meet-up venue of the moment.
About:
I'm Darika Ahrens and I help brands develop marketing strategies for Social Media.
My background is in Public Relations for companies like Orange, Microsoft, Philips, HTC, Yell.com, and Estee Lauder. I've worked with and trained some of the UK's top agencies.
In 2009 the Financial Times referred to me as "a new breed of business matchmaker" due to my network of contacts and way I work creating bespoke teams to deliver projects.