Groove Armada and Bacardi: Bliveshare.com
Having friends helps
The Groove Armada and Bacardi partnership announced last year was significant and heralded a new era of commercial partnerships with content creators, not just for the music industry. So is their first digital output, a music distribution platform called Bliveshare, going to set the world on fire?
More How to promote your music via social media
My Chemical Toilet praises the artist Little Boots’ use of social media to promote herself and engage with her audience.
Personally I like the fact that even as she’s about to hit the big time she does all the MySpace / YouTube / blog stuff herself. It allows her intelligence and sense of humour to come across, and you can’t help warming to her. Of course if she really makes it that’ll all be handed over to a lackey, but at this point it’s an example of how pop stars can use “social media” to promote themselves beyond just bunging a few tracks onto their MySpace. Or making videos that make them look like dicks.
Is it all pointless once marketers get involved ‘helping’ maintain social media platforms on behalf of artists? Or, is this just something we need to stop being precious about, much in the same way we accept stars have been media trained and not every autographed pic will be signed personally. What do you think?
Sony BMG launches on demand music streaming with We7
Exciting developments at We7 [a ShinyRed client whose account I formerly worked on]. Today sees the new Sony BMG music streaming service going live.
While it isn’t yet ready to go head-to-head with services like Last.fm it’s positive to see a major label take its first steps into ”free” music provision. Although it looks like the delivery, via live streaming only, shows Sony BMG is not on board with We7’s DRM position.
This is diplomatically expressed as:
About:
I'm Darika Ahrens and I help brands develop marketing strategies for Social Media.
My background is in Public Relations for companies like Orange, Microsoft, Philips, HTC, Yell.com, and Estee Lauder. I've worked with and trained some of the UK's top agencies.
In 2009 the Financial Times referred to me as "a new breed of business matchmaker" due to my network of contacts and way I work creating bespoke teams to deliver projects.