Should PRs pitch on Twitter?
No.
Well, that’s what I always tell PRs when I run training sessions. Why? Because I find it impossible to explain to twitter newbies exactly how and when it *might* be OK to do so. But am I too hardline?
Maybe.
I mean when I run training sessions most people are new to Twitter full stop, forget the marketing applications (ick) of the service. But could PRs have an authentic and relevant conversation about a client on Twitter? Hmmm…
Willing to accept I am not the Social Media equivalent of a Delphi Priestess I instead asked some of my on- and offline writing contacts to “B*tch about the Twitter Pitch”. Over to them……
About:
I'm Darika Ahrens and I help brands develop marketing strategies for Social Media.
My background is in Public Relations for companies like Orange, Microsoft, Philips, HTC, Yell.com, and Estee Lauder. I've worked with and trained some of the UK's top agencies.
In 2009 the Financial Times referred to me as "a new breed of business matchmaker" due to my network of contacts and way I work creating bespoke teams to deliver projects.