Restaurant reviews: why DIY?
User generated product and service reviews, particularly regarding going out and travel, seem to be a growth area right now in social media. But with a range of communities springing up across niche and general areas like Trip Advisor, TrustedPlaces, and Epinions how do brands get users commit to commit to their community and remain engaged? And what are the opportunities & challenges for these types of sites?
I posed some questions to Rob Hinchcliffe, Community Manager for Qype who position themselves as a ‘local reviews site’. I’ve been spending a bit of time recently attending their sponsored events, drinking their free bar and wondering how it’s all going for them.
About:
I'm Darika Ahrens and I help brands develop marketing strategies for Social Media. My background is in Public Relations for companies like Orange, Microsoft, Philips, HTC, Yell.com, and Estee Lauder. I've worked with and trained some of the UK's top agencies.