Seth MacFarlane shaking up the internet
[youtube=http://www.youtube.com/watch?v=ARiN4yu3m28]
I never knew YouTube did a guest editors slot until I spied Seth MacFarlane‘s featured picks this week which led me to his YouTube channel SethComedy.
SethComedy on YouTube is sponsored by Burger King who also host the videos on their BK channel. I followed the trail further to the separate SethComedy website and then found out about Seth’s plans to take over the internet and monetise his own content via a clever distribution deal with Google AdSense.
I love disruptive broadcast models like this which put a greater share of the profits in the hands of the creators. Really hope this is a success for all parties.
About:
I'm Darika Ahrens and I help brands develop marketing strategies for Social Media. My background is in Public Relations for companies like Orange, Microsoft, Philips, HTC, Yell.com, and Estee Lauder. I've worked with and trained some of the UK's top agencies.