SoTech Now

Well it’s been a whirlwind journey since I got to know Paul Armstrong (@munkyfonkey) and Shannon Boudjema (@shannonboudjema) at the start of the year.

Shannon, bless her, signed up Paul and I to present at Social Collective 2010 and we thought we were going to get up there and talk about social media marketing. So far, so like every other conference.

But the more we spoke, the more we realised we were narked about the same things in the industry:

• We were tired of talking about Social Media just in marketing circles
• We didn’t care about the latest new tech brand, we were more interested in what it could do
• We thought business was still business, if social technologies aren’t MAKING or SAVING money then why are you using them? (Exc third sector from biz objectives here)

The last point we knew social media could deliver on – if the right stakeholders, with the right objectives, used the right tools. Our solution? An infographic You can find the SoTech Infographic over on a dedicated home we’ve set up called SoTechNow.com

This is the change in conversation we want to make. We’re hoping to keep updating the site and the infographic is only V1.0 right now so yes please, we’re very much looking for feedback on how to make this even more useful for business.

What do you reckon? Do you think we need to move on from talking about social media and start foccussing on analysing/benchmarking/creating case studies around social technologies instead?