Treasure Hunt campaigns
Vodafone's Live Guy
I’ve seen two really good campaign ideas recently around Treasure Hunts.
Find Me
- What is it? Objects were hidden round London with clues to their location on blogs. Each object contained a letter which spelled out a question. The object locations were plotted, via map markers, to create a communal artwork
- Why? To promote American photojournalist James Nachtwey’s campaign to raise awareness of extremely drug resistant TB
- Results: for a short time it felt like this was all over the web, the hunt was solved in 36 hours, loads of participants = success!
More:
- Official moblog: moblog.net/findme/
- Campaign site: XDRTB.org
- BBC article
Vodafone Live Guy
About:
I'm Darika Ahrens and I help brands develop marketing strategies for Social Media. My background is in Public Relations for companies like Orange, Microsoft, Philips, HTC, Yell.com, and Estee Lauder. I've worked with and trained some of the UK's top agencies.