Blogger Outreach: Sian Meades
Why are we still talking about Blogger Outreach?
Yep, this topic is completely over discussed in online PR circles but we, as an industry, are still doing a horrific job at maintaining any sort of good relations with those who write online.
Nothing illustrated this more to me than seeing even Gary Andrews driven to despair last month [PR's Own Goal]. But when I talk to many PRs they simply just don’t believe how badly and how frequently bloggers are being contacted – making us all, quite frankly, look like numpties.
The #fixPR series tries to give the good with the bad, the fix with the gripe, and I’ve come up with a novel way of doing this. I’ve asked some of my favourite bloggers, in their own words, to tell you about blogger outreach from a blogger’s point of view. This will be a series over the next couple of weeks and they all make FASCINATING reading.
First up is…
Sian Meades
Sian Meades is the founder and editor of interiors and lifestyle website Domestic Sluttery and the new fashion blog A Change of A Dress. Not just content with owning the prettiest corner of the web she also writes for Europe a la Carte, Venere.com and Lastminute.com and has previously written for AOL’s personal finance site Wallet Pop.
As you can imagine the sheer number and range of site Sian’s involved with make for quite the Inbox. Over to Sian.
1. Do PRs contact you regarding your site?
Yes, I probably get about 30-50 emails a day from PRs.
2. Should they?
Yep, we welcome the contact and need to know about new (relevant) products and Cool Things. Sometimes it’s mass mailouts (often skimmed through) other times it’s something targeted. I’m not fussed about either, but I’m more likely to pay attention to the latter.
About:
I'm Darika Ahrens and I help brands develop marketing strategies for Social Media. My background is in Public Relations for companies like Orange, Microsoft, Philips, HTC, Yell.com, and Estee Lauder. I've worked with and trained some of the UK's top agencies.