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	<title>Grapevine Consulting &#187; Stormhoek</title>
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		<title>How to meet bloggers: The London Bloggers Meetup</title>
		<link>http://www.grapevine-consulting.com/2008/03/how-to-meet-bloggers-the-london-bloggers-meetup/</link>
		<comments>http://www.grapevine-consulting.com/2008/03/how-to-meet-bloggers-the-london-bloggers-meetup/#comments</comments>
		<pubDate>Thu, 27 Mar 2008 10:16:56 +0000</pubDate>
		<dc:creator>Darika</dc:creator>
				<category><![CDATA[How to]]></category>
		<category><![CDATA[London Bloggers Meetup]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Stormhoek]]></category>

		<guid isPermaLink="false">http://grapevineconsulting.wordpress.com/?p=31</guid>
		<description><![CDATA[On Tuesday night I attended my 2nd London Bloggers Meetup which I can&#8217;t talk about without first mentioning the event&#8217;s sponsor &#8211; Qype. Qype are currently adopting what I like to think will  be known as the  Stormhoek approach to marketing; bloggers + free booze = reviews. And why not, PRs have been expensing journalists for years. It seems to [...]]]></description>
			<content:encoded><![CDATA[<p>On Tuesday night I attended my 2nd <a target="_blank" href="http://blog.meetup.com/395/">London Bloggers Meetup </a>which I can&#8217;t talk about without first mentioning the event&#8217;s sponsor &#8211; <a href="http://www.qype.co.uk/uki">Qype</a>. Qype are currently adopting what I like to think will  be known as the  <a href="http://www.gapingvoid.com/Moveable_Type/archives/002112.html">Stormhoek</a> approach to marketing; bloggers + free booze = reviews. And why not, PRs have been expensing journalists for years. It seems to be working for them Qype is currently getting a lot of word-of-mouth buzz.</p>
<p><img border="0" align="left" width="1" src="http://blog.meetup.com/395/photos/305297/3339916/" height="1" /></p>
<p><img border="0" width="1" src="http://www.marketingblagger.com/" height="1" /><a href="http://grapevineconsulting.files.wordpress.com/2008/03/bloggers-event.jpg" title="bloggers event"></a><img border="0" align="left" width="295" src="http://grapevineconsulting.files.wordpress.com/2008/03/bloggers-event.jpg" alt="bloggers event" height="193" /></p>
<p>Lots of PRs are always wondering &#8220;how to meet bloggers&#8221; and this would be a good place to start. They should be rushing down their with their company credit cards to pick up the shortfall when the sponsor&#8217;s tab runs out and also looking at which clients they can get to sponsor the event.</p>
<p>The event was a good mix of people with a brief but interesting talk from a solicitor <em>[I stupidly didn't note down names so hopefully </em><a href="http://www.marketingblagger.com/"><em>Andy Bargery</em></a><em> will fill in the details]</em> to illuminate bloggers on some of the legal aspects of blogging. He had a really good understanding of the issues specific to the social media space. My main outtake was that the law still needs to catch up with the technology though.</p>
<p>All in all a good night and I have finally experienced the <a target="_blank" href="http://www.qype.co.uk/place/108312-Coach-and-Horses-London" title="Qype listing">Coach and Horses</a> which seems to be the meet-up venue of the moment.</p>
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