Simon Collister wrote a good response post which is closer to what i think. He also raises a great point that it’s probably a matter of personal perspective as well.

What’s your perspective?

Mine isn’t about a “naive” dedication to The Cluetrain Manifesto (I haven’t read it) but probably from spending time with bloggers who were early pioneers with the platform and passionate about it as a new communication medium, not just another channel for the same old corporate comms. I’m also realistic about the commercialisation of blogs  – I had to be working for Shiny Media.

Anyway, let’s face it, when you work in PR, most people think you went over to ”the dark side” long ago, whether your approach is traditional or “noo medja”.