Frukt sessions 001: The Meaning of Value in a free World
Today I’m attending the very first FRUKT Sessions 001. Don’t know who FRUKT is? Back at the start of the year I saw them at Iris’ Under The Influence event. They’re a music and strategy agency working with some really exciting brands and projects.
Today’s event brings together thought leaders who’ve played a part in shaping ‘Generation Free’ and how it impacts on business. Anthony Ackenhoff (FRUKT) will be kicking things off and my former client at Shiny Red Steve Purdham (We7) will be joining in on a panel later.
The most important question they’ll be trying to answer today is:
How do you connect with an audience whose most precious commodity is their own attention?
I’ll take some notes and post back here.
Sony BMG launches on demand music streaming with We7
Exciting developments at We7 [a ShinyRed client whose account I formerly worked on]. Today sees the new Sony BMG music streaming service going live.
While it isn’t yet ready to go head-to-head with services like Last.fm it’s positive to see a major label take its first steps into ”free” music provision. Although it looks like the delivery, via live streaming only, shows Sony BMG is not on board with We7′s DRM position.
This is diplomatically expressed as:
About:
I'm Darika Ahrens and I help brands develop marketing strategies for Social Media. My background is in Public Relations for companies like Orange, Microsoft, Philips, HTC, Yell.com, and Estee Lauder. I've worked with and trained some of the UK's top agencies.