Posted by Darika on June 6, 2008 · Leave a Comment
[youtube=http://www.youtube.com/watch?v=MgUAvmX7oYQ]
The clever folks at Ogilvy have set up a YouTube channel with videos advising on brand utilisation of social media.
It’s only two weeks young but they already have interviews with Google and other digital experts in the Asia Pacific region.
Nice to see they get the community side of YouTube, favouriting a slightly odd “social media addiction rap” vid as well.
[Via Andrew Pascoe]
Posted by Darika on February 10, 2008 · Leave a Comment
This is an interesting set of figures on video viewership in the first month on YouTube from Data Mining.
In the first month on YouTube
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70% of videos get at least 20 views
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50% of videos get at least 100 views
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Fewer than 20% of videos get more than 500 views
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Fewer than 10% of videos get more than 1, 500 views
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3% of videos get more than 25, 000 views
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Around 1% of videos get more than 500, 000 views
See after the jump for how it looks in a chart but basically the average video should expect between 20 and 100 views.
Read more
I'm Darika Ahrens and I help brands develop marketing strategies for Social Media. My background is in Public Relations for companies like Orange, Microsoft, Philips, HTC, Yell.com, and Estee Lauder. I've worked with and trained some of the UK's top agencies.